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Purely Care - Home Care
Care Type Home Care
Care Category Personal | Dementia
Availability Yes
Regulator's Rating Requires Improvement
Meet The Manager

Elaine Grace is Registered Manager at Purely Care.

Elaine has been involved with domiciliary care in Suffolk and Norfolk for more than 20 years. Elaine has experience of working with disabled children and adults. She also has management experience. Elaine has a Level 5 diploma in Leadership for Health and Social Care and is also a qualified trainer.

Having lived in East Anglia for over 40 years, Elaine has a good local knowledge, and feels that running this business allows her to both utilise her skills and give something back to the community.  Elaine is a Dementia Friends Champion.

Elaine Grace

Our mission at Purely Care is to deliver the highest standards of care. We are passionate about enabling our clients to retain their independence by remaining safely and securely in their own homes.
We provide private care services in Norwich and the surrounding areas and also accept local authority funded clients.

As a family run business, our clients benefit from the committed, experienced and personal attention of the key people who run Purely Care: Elaine Grace and Raffy Hardy-Pearce.


Care Options We Can Provide
Care Given Companionship, Daily Respite Care, Emergency Care, End of Life, Palliative, Personal care, Reablement, Rehabilitation, Support for Couples.
Disability Support Bed Bound, Hearing Impairment, Physical Disability, Physically Frail, Requires Hoist , Speech Impairment, Visual Impairment, Walking Frame, Wheel Chair Bound.
Housekeeping Cleaning, Household Admin, Laundry, Meal Preparation, Medical Appointments, Prescription Collection, Shopping, Tidying, Transportation.
Medication By Mouth.
Type Of Dementia Mild Dementia, Moderate Dementia.
Dementia Behaviour Agitation / Restlessness, Challenging Behaviour, Mild Forgetfulness.
Dementia Specialisms Alzheimer's, Mixed Dementias, Vascular Dementia.
Care Visits 1 Hour, 30 Mins, Full Day, Full Day & Night, Night Service (awake / waking), Sitting-in Service, Weeks.
Transport Carer provides own vehicle, Will accompany on Public Transport, Will drive client's vehicle.
Technology Key Safes.

Autumna has invited care providers to evidence the infection control measures they are carrying out, above and beyond those laid out by the government, in order to keep residents, staff and visitors safe.

What we're doing to keep residents & visitors safe

We are working within the government guidelines to help protect our staff and clients.

Infection Control Initiatives in place
safe-tick Infection Control Training Our staff are trained to use measures which prevent and control infections.
Infection Prevention & Control (IPC) - Regulator’s Assessment
In response to the coronavirus pandemic, regulators have assessed the preparedness of care providers in relation to infection prevention and control. Details of the regulator’s latest findings can be found below.
Regulator: CQC
safe-tick Use of PPE The provider assured the regulator that it was using personal protective equipment effectively and safely.
View the provider’s latest Inspection Reports.

Social media provides an up to date window on the activities within a provider's setting.

With the restrictions on visiting during the pandemic, social media platforms such as these offer real insight when you are choosing a provider.

Infection Control Safe We are on Facebook


Funding Types
Local Authority Norfolk
Region East
We Accept Self-Funding Clients Yes

The Importance Of Meal Times

A balanced, nutritious diet is essential to maintaining health and wellbeing, our carers can prepare all types of meals for our clients, taking likes, dislikes and cultural needs into consideration.


We Can Prepare
Afternoon Tea, All day snacks, Breakfast, Dinner, Lunch, Cold Meals, Hot Meals, Snacks.

Dietary Options
Gluten-free, Pureed, Vegan, Vegetarian.

Our Photos

Activities Are So Important

As a part of your care arrangement, you will be supported with basic and physical activities of daily living to live as ordinary life as possible, suited to your abilities, at home and in the community.


Our Photos

Staff Specialities
1 to 1 Activities, Birthday Celebrations, Board Games, Card Games, Cooking, Crafts, Crosswords, Excursions, Knitting / Embroidery, Painting, Reminiscence, Word Games.

Our Pets

Your pets are as important to us as they are to you. We can assist with feeding and walking.


How We Help With Your Pet
Feeding, Walking.

Regulator: CQC

Current Ratings
CQC Registered Yes
Overall Requires Improvement
Safe Requires Improvement
Well Led Requires Improvement
Caring Good
Responsive Requires Improvement
Effective Requires Improvement
Inspection Reports
Last inspected 17th May 2021
Last rated 6th October 2021
Current Report

Purely Care Home Care service - Care Quality Commission (cqc.org.uk)

Historic Reports

Purely Care Home Care service - Care Quality Commission (cqc.org.uk)

Registration Date 9th March 2012
Service Provider Focus Caring Services Limited, NR6 6LZ

We cover Norwich and the surrounding area.

We offer daily care visits in Norwich and Live in care throughout Norfolk and Suffolk.

Our Registered Address is:

The Old Corner Shop
26 Cromer Road
Norwich
Norfolk
NR6 6LZ

Frequently asked questions about Purely Care

Purely Care was given an overall rating of "Requires Improvement" by the CQC in October 2021.
Purely Care provides Personal and Dementia care.
No. Purely Care does not offer Respite care.
Yes. Purely Care does provide care for people with Dementia.
Elaine Grace is the manager of Purely Care.

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